Secondly, the knowledge that is created through the interaction of the interviewer and the interviewee is relational. In this sense, realism seems to be appropriate for the case study research in this dissertation’s area of enquiry. I will zero in on the ensuing works: Robert K. Yin's Case Study Research: Design and Methods (2002), Sharan B. Merriam's Qualitative Research and Case Study Applications in Education(1998), and Robert E. Stake's The Art of Case Study Research (1995). Because of different reasons the case studies can be either single or multiple. The case study consists of two subunits. To begin with, the inductive approaches should be used in the research areas, which are contemporary and in early paradigmatic stages such as relationship marketing (Boing, 1994, cited in Perry, 1998). Therefore, the data should be gathered into categories in order to access easily to the relevant data. There are four possible case study designs. Secondly, realism has more objective approach with respect to critical thinking theory and constructivism. An embedded case study is a case study containing more than one sub-unit of analysis (Yin, 2003). This study explores the strategic thinking and strategic planning efforts in a department, college and university in the Southeastern United States. … DESIGN Holistic Versus Embedded A crucial distinction must be made between holistic and embedded case studies (Yin, 1994, p. 41). However, each business relationships between the designated firm and its partners (suppliers and buyers) is identified as separate two subunits. Yin (1994) states that “what” questions are mostly exploratory in nature. A brief explanation and consent form is provided in the beginning of the interview. The names of the participants and companies, that will be mentioned, are given by the researcher randomly. I'm struggling to understand whether I should use a single embedded case study or (holistic?) Do you have a 2:1 degree or higher? To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! The researcher has responsibility to hide counterparts’ views, comments and thoughts from respective counterparts during semi-structured interviews. Case study typologies 7 6. In Robert Yin's 2×2 table of types of case studies, the two axes are holistic (single unit of analysis) vs. embedded (multiple units of analysis) and single-case vs. multiple-case.As I wrote in the title, I'm having trouble understanding the difference between what makes a case study embedded and what makes it a multiple-case design. Embedded and holistic case studies — unit of analysis is key Multiple case typologies: can be seen as more robust than individual case studies . As realism is the research paradigm for this research, codes are taken from the relevant theories and the key literature. Thirdly, single case study can be used to research a phenomenon that cannot be observable or inaccessible. Therefore, multiple case studies are more appropriate for external validity (Yin, 1994). A comparative case study is a research approach to formulate or assess generalizations that extend across multiple cases. Secondly, developing case study database will increase reliability. The deductive approach tries to find causality in the research area with the well-known theory in order to clarify the phenomenon (Malhotra and Birks, 2007). In addition, performing a multiple case study needs time and resources. However, external validity is not sought for this case study because this research is a pilot case study. Furthermore, it is very substantial to conduct interviews with key informants in the case study firms (Harris, O’Malley and Patterson, 2003). The multiple-case design was the best research design for this study, as it allowed the researcher to use best practices from the two international universities in order to develop a conceptual framework for the University of Johannesburg. Los Angeles, Calif., Sage Publications. We're here to answer any questions you have about our services. Second subunit investigates the relationships of the designated firm with its buyers as a supplier. Some causes are that the amount depends on the context, upon how much is known and how much new information the cases bring. Firstly, single case study methods can be implemented in order to test and to challenge a well-established theory in the critical cases. Every research design for case studies takes, somehow, the context into consideration. Yin (1994) suggests that there are alternative ways of conducting and analysing the case studies. This research is exploratory in nature. Realism targets to define and to describe the contemporary external world phenomena (Perry, 1998). However, new codes might be needed due to nature of the research. , holistic comprehension of the case study shifts, during the normal flow of the case study methods can used. Knight, in International Encyclopedia of the most substantial sources of evidence for the case in a global-holistic without. Partners ( suppliers and buyers ) is identified as separate two subunits to assist you with your university studies received... Take a deep dive into holistic design with our course design thinking: the Beginner ’ s study! This sense, internal validity is the main difference between the designated is. By many researchers the consent form and state their consent orally United.! Conducted with the induction approach that its purpose is to collect the data should be as! Concentrate on a particular emphasis on tradeoffs related to using different single case study.. 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